Football deal aims to prevent Type 2 diabetes
Football is being used as a vehicle to promote the benefits of healthy eating and exercise as part of a drive to help prevent Type 2 diabetes across Hampshire.
Aldershot Town FC has strengthened its relationship with healthcare company GlucoRx this season in a bid to raise awareness of the condition and highlight preventative measures, such as increased exercise and a healthy diet.
The second-largest supplier of quality diabetes products to the NHS has already struck a deal to sponsor the East Bank stand for the second season running – and has now agreed to sponsor the youth department’s 2016-17 playing shirts.
The name of the ethical medical supplies manufacturer will be emblazoned on all 276 shirts worn by players aged from eight to 16 throughout the season.
It is estimated that 10 per cent of the NHS’ total £100 billion budget is spent treating diabetes every year – amounting to £192 million per week. More than three million people are already affected by the lifelong condition with the figure expected to rise to 4.6 million by 2030.
I personally cannot think of any better vehicle to get this message across than football
Chris Chapman, GlucoRx Sales Director, said the reason why the company had increased its involvement with the club was to promote important health messages.
He believes that learning about healthy eating and exercise at an early age could prevent Type 2 diabetes and obesity in later life.
He said: “I personally cannot think of any better vehicle to get this message across than football. It could be watching or playing football – I know my son Ryan loves nothing more then kicking a ball around on the pitch, hence why I am really pleased to have extended our sponsorship to the youth team. We hope to really make a difference to our local community and also hopefully thousands of lives in the future.”
Sam Waters, the club’s head of youth, said: “I would like to thank GlucoRx for their support. The sponsorship they have provided ensures that we are not only able to portray a professional image, but also provide our players with additional developmental support which will help to make them better football players and better people.
Education of players
“It is extremely important for us to develop relationships with companies such as GlucoRx, who are doing some incredible work to promote healthy living. This work goes hand-in-hand with supporting the education of players within the club’s youth department to ensure all local children begin to value the importance of leading a healthy lifestyle.”
Formed in 2010, GlucoRx is a Woking-based company with a national reach having saved the NHS money with industry-leading products one-third cheaper than their competitors.
Supplying over 150 Clinical Commissioning Groups, it is also committed to reinvesting profits and cost savings for care of the local community, towards extra nurses, newer equipment and greater research. Some products, including blood glucose meters which use the latest enzyme technology, are even given to surgeries and hospitals free of charge.
Aldershot’s youth department was launched in January and has just begun its first season in the NERF Junior Premier League, playing matches against Premier League, Championship and local Academy sides.
Boasting two teams per age group, the department has already taken silverware from an international tournament at Barcelona’s Nou Camp stadium in June.