New music album about life with diabetes launched
WellFight CIC has launched ‘More Than A Number’ – a professionally produced, full-length pop album centred on lived experience of diabetes.
Developed as part of the DiaFight engagement platform, the project represents a new cultural approach to patient engagement – combining storytelling, fantasy-led gamification and now music.
Written and produced by Ryan Kelly, the 15-track album explores diagnosis, burnout, public device life, stigma, dating, closed-loop technology, generational fears and empowerment.
Rather than presenting medical instruction, More Than A Number translates the emotional and social realities of diabetes into contemporary pop music.
The project was built as an ongoing non-profit cultural initiative, not a commercial music venture.
Ryan Kelly, Founder of WellFight CIC and creator of DiaFight, said: “For years, patient engagement has focused almost exclusively on information, let me hand you a boring leaflet and tell you what’s what about diabetes.
“Information matters, but culture shapes identity. This project exists so girls growing up with diabetes can hear themselves reflected back with strength and dignity.”
Ryan began writing the album while developing the Ellie & Endo storybooks within DiaFight. As the lyrics evolved, he identified a gap in representation, particularly for girls and young women living with diabetes.
Recurring themes included visible devices and body confidence, mental exhaustion and decision fatigue and the social negotiation of disclosure, dating and independence.
“These aren’t small issues,” Ryan said. “They shape confidence. They shape how someone grows up. The goal was never to create a ‘poor me’ narrative. It was to flip the lens from invisibility to presence, from apology to ownership.”
More Than A Number functions as a cultural activation layer within DiaFight’s wider ecosystem of fantasy-based card games, storybooks and guided role-play tools.
Together, these elements aim to create safer conversations between people living with diabetes, families, clinicians and peers, without moralising or oversimplifying the condition.
The album launch coincides with international diabetes conference season, including ATTD Barcelona, where discussions increasingly focus on psychosocial health, technology adoption and meaningful engagement.
Ryan said: “This isn’t about awareness. It’s about identity. It’s about making lived experience visible in a way that feels strong, modern and shareable.”
The album is now available globally via streaming platforms, with preview materials and social media hook videos available at:
The album represents the opening chapter of a longer-term DiaFight cultural programme, with future music, story and engagement projects already underway.