Diabetes forum site up for top health prize
A leading diabetes online forum has been nominated for a prestigious health award for a life-saving social media campaign.
Diabetes.co.uk, which is Europe’s largest community website for people with diabetes, has been recognised by the E-Health Insider Awards in the best use of social media to deliver a healthcare campaign category.
The site was nominated for its successful Twitter campaign #BloodSugarSelfie.
The online event, which encouraged people to post a picture of themselves posing with their blood glucose meter on the micro-blogging site Twitter page, even helped save a life.
Rachel Barnes tweeted soon after posting her picture that she had avoided having a hypo because she had felt fine, but had noticed her sugar levels in the posted picture had been dangerously high.
More than 80,000 people on Twitter joined in or were reached by the campaign and 1.2 million people saw the #BloodSugarSelfie on Facebook.
Arjun Panesar from Diabetes.co.uk said: “It’s fantastic to make it through to the finals for an EHI Award as it recognises the contribution Diabetes.co.uk is making towards improving health, not only for people with diabetes but the greater healthcare spectrum.
“Diabetes.co.uk is Europe’s largest diabetes community and the Diabetes Forum platform is positively affecting health outcomes, going way ‘beyond the pill’ – and it’s fantastic for this to be applauded.”
The annual EHI Awards is the UK’s only dedicated healthcare IT award scheme. The event was created to reward staff working within the IT healthcare sector, who showcase unique online ideas.
The awards ceremony, which will take place on Thursday, October 1, in London, will bring together over 700 of the country’s top IT and clinical professionals from the NHS.
Diabetes.co.uk has over 150,000 members within its patient form. The aim of the website was to provide information to people with diabetes and help raise awareness of the condition.