Sanofi Diabetes make £20,000 donation to Diabetes UK
Sanofi Diabetes has this year doubled its donation to £20,000 to support the UK’s leading diabetes charity, Diabetes UK. The company’s donation will go towards supporting the charity’s Care Events for Children, Young People and Families living with Type 1 diabetes.
The total of £20,000 was reached with the help of the diabetes community, health care professionals and attendees at the Diabetes UK Professional Conference 2014 and will go towards ensuring those affected by the condition get access to support at the Care Events to ensure they can receive the best treatment and standards of care.
By downloading a Blippar app onto their smart device, attendees were able to ‘BLIPP’ the interactive Sanofi Diabetes logo and, by doing so, prompt Sanofi into giving a £5 donation per user. In return, the attendee would receive a thank you message from Sanofi’s General Manager UK and Ireland, Steve Oldfield. Sanofi’s Medical Director Diabetes, Andrew Hockey and Diabetes Division Director, Caroline Horwood, joined Barbara Young, Chief Executive, Diabetes UK to mark the event with a cheque signing ceremony on the last day of the Diabetes UK Professional Conference at ACC Liverpool. Barbara Young, Chief Executive of Diabetes UK said, “This generous donation from Sanofi will help us make a difference to the lives of children with Type 1 diabetes and their families. It will enable Diabetes UK to help more families and more children to take control of their condition and set them on the road to good self-care.”
Diabetes UK’s Children and Young People’s events offer a unique opportunity to be among peers who understand what life is like with Type 1 diabetes, especially as for many it is the first step to managing their own diabetes. Developing a positive attitude and establishing self-confidence in the management of diabetes is the cornerstone of a young person’s development in coping with their diabetes. In a fun-filled residential event, children enjoy activities such as kayaking, rock climbing, mountain-biking and just relaxing with new friends.
Family events are organised for the whole family in order to meet with others who have a child with Type 1 diabetes so that they can form friendships and gain support. During these residential events, parents attend relaxed supportive and informative discussion groups covering such topics as hypos (episodes of low blood sugar), what care to expect, healthy eating choices, carb counting and emotional care. Children (including siblings without diabetes) have their own programme enjoying fun activities and educational sessions.
Caroline Horwood, Diabetes Division Director, Sanofi Diabetes, said: “Sanofi Diabetes is committed to supporting people with diabetes, as well as their families, by providing information, assistance and opportunities to share emotional and practical experiences of living with diabetes through engaging and worthy initiatives such as these with Diabetes UK. We have doubled our donation this year in recognition of all the hard work that is done by Diabetes UK and we will continue to support such worthy initiatives in the future.”