Diabetes.co.uk wins top health award
A leading diabetes online forum has been named the winner of a prestigious health award for a life-saving social media campaign.
The site scooped the prize for the best use of social media to deliver a healthcare campaign category for its successful Twitter campaign #BloodSugarSelfie.
The online event, which encouraged people to post a picture of themselves posing with their blood glucose meter on the micro-blogging site Twitter page, even helped save a life.
Rachel Barnes tweeted soon after posting her picture that she had avoided having a hypo because she had felt fine, but had noticed her sugar levels in the posted picture had been dangerously high.
It’s fantastic to have been recognised by the EHI Awards as it recognises the contribution Diabetes.co.uk is making towards improving health
More than 80,000 people on Twitter joined in or were reached by the campaign and 1.2 million people saw the #BloodSugarSelfie on Facebook.
Arjun Panesar from Diabetes.co.uk said: “It’s fantastic to have been recognised by the EHI Awards as it recognises the contribution Diabetes.co.uk is making towards improving health, not only for people with diabetes but the greater healthcare spectrum.
“Diabetes.co.uk is Europe’s largest diabetes community and the Diabetes Forum platform is positively affecting health outcomes, going way ‘beyond the pill’ – and it’s fantastic for this to be applauded.”
The annual EHI Awards is the UK’s only dedicated healthcare IT award scheme. The event was created to reward staff working within the IT healthcare sector, who showcase unique online ideas.
The awards ceremony took place on Thursday, October 1, in London. Over 700 of the country’s top IT and clinical professionals from the NHS attended.
Diabetes.co.uk has over 150,000 members within its patient form. The aim of the website was to provide information to people with diabetes and help raise awareness of the condition.