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Forum up for award for life-saving campaign

By Editor
2nd July 2015
Latest news

A leading online diabetes forum has been shortlisted for a prestigious award for a life-saving awareness campaign.

Diabetes.co.uk has been shortlisted for ‘Best use of social media to deliver a healthcare campaign’ for the 2015 E-Health Insider (EHI) Awards, which rewards excellence in healthcare IT.

It is for the #BloodSugarSelfies campaign to highlight World Diabetes Day 2014, unite the global diabetes community and raise awareness and charity funds.

The ultimate benefit of any healthcare campaign is saving lives, which is exactly what #BloodSugarSelfies did

Members of Diabetes.co.uk forum shared selfies, including singer Chaka Khan and even Angel, the Lhasa Apso dog from Wigan. The campaign reached more than four million people worldwide and raised £4,461 for  diabetes charity JDRF.

Charlotte Summers, from Diabetes.co.uk, said: “The ultimate benefit of any healthcare campaign is saving lives, which is exactly what #BloodSugarSelfies did. One young patient downloaded a selfie, not realising her blood sugar levels were perilously high. She soon noticed this once checking her selfie and took her insulin avoiding a hyper. Our campaign was extremely successful by not only saving a life, but also raising confidence of those living with diabetes worldwide.”

A lady, whose daughter lives with diabetes, said: “My daughter just said to me, ‘Looking at everyone showing their reading gives me so much more confidence.’ So thank you.”

The team has been invited to meet the judging panel in Leicester on July 17 and if successful will then go through to the ceremony in London on Thursday, October 1.

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